Wix Reviews

We reviewed Wix entirely so you don’t have to
Overall Score
Design options
Ease of Use

Ease of use

  • Focused on user experience, which can be seen throughout from the homepage of their website to the site editor itself.
  • Powerful drag & drop editor which is adaptable to your level of tech expertise and web development knowledge. The workflow is very smooth and no coding skills are required.
  • Wix has an extensive list of elements allowing you to make changes, add or remove text boxes, lightboxes, buttons, videos and more – within a few clicks. Super intuitive interface.
  • Experienced coders can fully customize their site according to their needs through Wix Code.
  • Additional hosting and domain registry services are provided within the Wix platform, making it an all in one solution for website creation.
  • Over 180 million users, from more than 80 countries use Wix to grow their business, for its outstanding simplicity and functionality.

Design options

  • With over 70 categories Wix covers pretty much every type of business and answers every business owners needs
  • Over 500 professionally designed templates , mapped by industry.
  • There are one-pagers (landing pages) to fully structured templates.
  • Wix templates are mobile friendly. Mobile version can be adjusted by the editor and elements can be hidden and re-organized to optimize the look and feel.
  • In addition to its readymade templates Wix offers blank template that allows you to design and build your site from scratch.
  • The majority of template categories are free, whilst some specific templates require upgraded packages.
  • Switching templates can’t be done during the editing process. Choosing a new template forces the user to make adjustments and add content from scratch.
  • Released in June 2016, Wix ADI (Artificial Design Intelligence) feature empowers the web creation process. Based on a few simple questions (business name and type, required features, logo etc) it tailors unique design and relevant content (YES, you heard right) that matches the business needs.


  • There are pros and cons when discussing Wix in terms of SEO. In 2016, a few critical fixes were made and Wix now covers all SEO capabilities that most standard websites need. On top of basic functionalities like editing web-page titles (text that appears as a label in your browser tab) and meta descriptions (appears on search engine results-page) here are some more advanced SEO capabilities WIX
  • You can (and should) connect your site to Google Search Console.
  • Wix has a mobile editor that lets you improve compatibility, affecting search ranking.
  • Wix produces a site map .xml file which is used to help search engines identify key values. The file isn’t accessible and editable, but works fine for most websites.
  • Search engines prioritize secured websites [with URL’s beginning https]. Wix automatically issues an SSL certificate. This feature is highly valuable for eCommerce sites.
  • Editing alt text is optional from the Wix Editor. This text helps search engines ‘read’ the images and index the site for relevant Google images.
  • You can personalize URLs for your pages, but Wix adds a short string to blog post URLs.
  • Canonical tags, allowing you tell the search engines how to prioritize each page, in case where a page has duplicate content across multiple URLs. However, this is a super advanced SEO feature most users won’t need.

Support and Knowledge Base

  • Wix has a superior help center consisting of thousands of well written articles, covering the entire platform, in a whopping 9 different languages from Japanese to French and German.
  • Wix editor contains step by step walkthrough videos for nearly every feature and element.
  • Wix Education (Wix Ed) YouTube channel has dozens of tutorials and product overview videos to make it easy to troubleshoot issues and learn the platform.
  • Further assistance is available through email support by submitting a ticket, or by contacting its call center during business hours.
  • Coding related questions and challenges can be addressed in the comprehensive Wix Code Forum.
  • Wix makes it super easy to request new features, by constantly monitoring recurring issues and collecting votes from users.

Wix Pricing

  • Wix provides several pricing plans including its most popular Unlimited Plan.
  • All plans are available on a monthly or yearly basis. Yearly subscriptions cost approximately 25% less per month and unlike monthly subscriptions include 1 year domain registry and vouchers (see below).
  • Wix’s Premium Plans are well structured and vary from $5 connect domain to $24.5 VIP per year on a yearly basis.
  • G Suite packages are offered for $5 per user per month.
  • Upgrading your plan, as the business scales is always possible.
  • Wix offers a free plan that comes with a branded strip in the bottom of the page.
  • All plans include:
  • Support
  • SSL encryption
  • Unlimited number of pages
  • Free hosting

Payment Methods

    • wix falls short when it comes to the payment methods it provides – Paypal and other electronic wallets are not supported by the company.
    • Wix users are able to accept payments through Paypal as a payment method in their Wix site.
    • If you want to be on any of Wix’s paid plans, you’ll need to have one of the popular credit cards it supports. Wix does offer Visa, Mastercard, Discovery and American Express as payment methods.

Wix built-in features, apps and Integrations

When building your site with Wix, you can find some useful built-in tools to empower your performance and audience engagement:

  • Wix Shoutout allows you to collect contact details of prospects who expressed interest in your site/product/service and communicate with them via email marketing campaigns.
  • If you use video for marketing and communication purposes Wix Video is super useful tool. Just upload the file and choose layout. There’s also a live stream video option available in which viewers can comment in real time.
  • Wix Pro Gallery – The most advanced, protected mobile optimized gallery on the web.

Integrations Wix has with advertising and tracking platforms include, inter-alia:

  • Google Analytics and Tag-Manager are available for Premium Plans.
  • SEO (Search Engine Optimization) – Site booster integration for better search engine organic ranking.

In Wix app market you can some valuable apps for various uses:

  • 1-2-3 Fork Builder – Custom multilingual and super functional form builder.
  • Tidio live chat – Create automatic messages and see pre-send users’ messages.
  • Comments App – Interact with visitors to create a community around your brand.
  • Vimeo and Youtube integrations allow users to embed videos on-site.
Wix Customer Reviews