Wix vs GoDaddy comparison

Last updated on November 26th 2020

1. Platforms Overview

Creating your website is no longer the daunting experience that it once used to be. This means business owners, big or small, can leverage the internet’s power to sell their products online. Plus, it’s quick and easy to get a professional-looking website together, giving anybody a place to share their views and thoughts. All of this is possible – without the stress – thanks to affordable and flexible website builders like Wix and GoDaddy.

Site builders like these two offer relatively straightforward editors and a host of ready-made templates to choose from. Better yet, there is no risk for you with free plans and terrific trials.

There are more choices and plenty of flexibility in terms of which website builder you go with, making reading through our Wix vs GoDaddy comparison crucial.

We’ve spent hours researching and reverse engineering both Wix and GoDaddy to ensure we have our heads across both editors. This allows us to feel confident, pitching them both head-to-head to ascertain which offers the best value and why.

Our Wix and GoDaddy comparison will give you a complete understanding of the:

  • Ease of use
  • Design options
  • SEO aspects
  • Support and knowledge base
  • Pricing and value for money

So, let’s get stuck into it!

What is Wix Like?

Having been a big name in the scene since 2006, Wix has a focus on being a flexible website builder with the added power of flexibility and featuring more advanced potential from a design and visual standpoint.

Wix has been a fan-favorite thanks to the simplicity and the ability to have everything sorted for your website or eCommerce store under the one subscription.

What is GoDaddy Like?

When you think GoDaddy, you might be thinking about their famously-known domain names and web hosting. That’s a fair bridge to cross, as it was their ballgame for many years. It’s now possible to have everything handled with the one company, and the GoDaddy website builder isn’t one to overlook.

It is a simple all-rounder with some surprisingly strong performance in terms of the backend and business-focused tools and technology like their coveted InSight dashboard.

2. Ease of Use

A significant component of why you would opt for using a website builder like Wix or GoDaddy is the stress-free aspect of getting a competitive website together in less time than it takes to decide what to watch on Netflix.

When we consider the ease of use for website builders, we are looking for:

  • Beginner-friendly
  • Flexible range of options
  • Potential to break everything
  • User interface experience

How Easy is Wix to Use?

Wix is such a simple solution. It’s no wonder why they have been as successful as they have. They have both the non-tech-friendly and confident users in mind with the two processes for creating websites.

If you are somewhat confident or familiar with what you want – using the straightforward drag-and-drop Wix-editor is perfect for you. This is as simple as selecting and moving things where you like.

It’s like moving into a new house without the exhaustion!

Now, if you aren’t very tech-friendly, you can take advantage of their Artificial Design Intelligence (ADI) mode for a streamlined method. This allows users to create and pre-populate their website by answering questions. This even includes images and text, too, all of which can be customized afterward.

How Easy is GoDaddy to Use?

GoDaddy is a simple editor allowing users to build their website with the same drag-and-drop functions, plus the bonus of having a lot of structure pre-populated with their ADI. The editor is a breeze to handle but has fewer options available. Now, this doesn’t mean it’s worse – as fewer options mean less head-scratching for beginners and fewer components to learn overall.

Unfortunately, this does limit some of the potentials for those wanting greater control over the finer details.

Which Site Builder is Easier to Use?

Both of these options are great, Wix is simple and feels great to use, while GoDaddy is a fast way to put together your site. When it comes to being all-around user-friendly, Wix was the much smoother editor to put to their significant experience advantage.

Keep an eye out in the future for GoDaddy; they’re certainly on the right track!

3. Design and Customization Options

Customizing your site with Wix

Combining the drag-and-drop functionality and the significant collection of over 794 themes (and counting) – you are getting awe inspiring ability to design incredible websites with Wix. 

Navigating the design options is excellent too. The themes are split up into easy-to-find categories. These are fully responsive and mobile-optimized to cover your visitors’ experience with ease.

We weren’t fond of that you couldn’t simply change your theme once your site is published. You are instead needing a slight workaround to make full-scale overhauls. No big deal, though.

Customizing Your Site with GoDaddy

Designing your site and customizing it to your liking is fantastic with GoDaddy’s straightforward editor. As we touched on briefly already, they use ADI to pre-populate much of your site initially. It’s not difficult to use; picture yourself ordering your perfect website from a robot!

GoDaddy utilizes a drag-and-drop builder and keeps the customization functions tidily in the side-panel. There are well over 100 plus themes, and we liked that you could change the overall theme with ease, but noted that the detail-oriented design aspects were not as expansive.

Which is Better for Design and Customization Options?

From a design and customization perspective, both website builders do a terrific job of providing flexibility and control. In a general sense, there are many reasons why you could put either over the other.

We considered the two at a deeper level and felt that Wix was the better choice. The Wix editor is more comprehensive, and their collection of themes or templates is superior, offering better control over the design process. In saying that, GoDaddy is a much more stripped-down version of this.


4. SEO

To create the most success for your website – you will want to hit the nail on the head with Search Engine Optimization (SEO). These are a robust set of best practices that will improve your websites’ ranking in search engines like Google and Bing.

If that went straight over your head, don’t stress. The good news is that website builders like Wix and GoDaddy have come a long way in making this fundamental aspect as streamlined as possible.

SEO with Wix

Wix has invested a lot of resources into fixing up the functionality of its SEO suite. With Wix, you’ll get access to crucial components like:

  • Faster load times
  • XML sitemaps
  • Structured data
  • Robots.txt
  • Meta tags
  • Canonical URLs
  • Mobile optimization

The best feature with Wix SEO is their AI prompted ‘SEO wiz’. It’s an AI-driven application that creates a personalized plan for your website, based on your answers to particular questions.

You can also track valuable insights from the dashboard and easily integrate Google Search Console. There is the option of adding various apps to your site to track and manage your SEO.

SEO with GoDaddy

With GoDaddy, you will have all the same SEO focused features on fine-tuning your website for better ranking. Unfortunately, there is no app store component with GoDaddy. Still, they offer built-in tracking and keyword suggestions, making it a little more comfortable not having to use additional apps. 

Plus, it is easy to manually ping Google with your sitemap to help it crawl your new website faster.

Which Site Builder Offers Better SEO

These two are very similar in what they provide to you to improve your SEO. Wix is fantastic and certainly gets the job done, but some functionality requires installing additional apps. Whereas with GoDaddy, there are no other installations; these tools are built directly into your site dashboard, which makes it very beginner-friendly.

We are going to go ahead and say GoDaddy edges this one, particularly for beginners. However, there is nothing wrong with Wix SEO – mostly if you are switched on.

5. Support and Knowledge Base

Wix and GoDaddy have substantial knowledge bases available, filled with helpful guides. If you can’t find what you need on their websites, then you’ll be happy to know that they both offer 24/7 online support with live chat, email, and telephone contacts.

In our experience, we prefer Wix here. They have a much more extensive library of helpful articles, which means you’ll typically spend less time on the phone or live chat.


Pricing wise, these two website builders offer similar pricing structures; it’s essential to know the inclusions between free and paid plans.

Wix Pricing Plans

Wix has a range of plans, seven of them to be precise! Prices range from $9 up to $44, depending on whether you choose a monthly, annual, or bi-yearly fee. There are three focused on business & eCommerce, and four without the option to take payments:

  • Combo – personal use ($9 – $15 per month)
  • Unlimited – entrepreneurs & freelancers ($13 – $18 per month)
  • Pro – complete online branding ($15.50 – $24 per month)
  • VIP – first priority support ($26 – $34 per month)
  • Business basic – accept online payments ($17 – $22 per month)
  • Business unlimited – grow your business ($25 – $34 per month)
  • Business VIP – the full suite ($33 – $44 per month)

The business plans offer the best eCommerce features and will allow you to take online payments.

GoDaddy Pricing Plans

GoDaddy doesn’t have a free plan. Instead, they offer a one month trial. They offer four traditional plans, all of which feature their marketing tool ‘InSight’L:

  • Basic ($10 per month)
  • Standard ($15 per month)
  • Premium ($20 per month)
  • eCommerce ($25 per month)

All of these plans will include essential SSL security too.

Which Website Builder Has Better Value for Money

While GoDaddy offers cheaper pricing, it is important to remember that some of their features are stripped back, especially the design aspect. Wix has a much better overall package, and the value in their premium plans is important to consider. 

When you compare the two website builders, you will quickly see that they both have higher costs if you intend to make sales online, i.e., operate an eCommerce site.

Now, when you bring it all together – we confidently recommend Wix as having better value for your money. They offer a better experience and overall a more comprehensive website builder. Drag-and-drop editing gives you the abilities as close to what you’d expect from a WordPress site while maintaining the code-free user-friendly nature.

Find out more about Wix by reading our Wix review or use the button below to get started.

If you don’t feel like Wix is the match for you and want to check out GoDaddy’s stripped-back aspect, we recommend reading our GoDaddy review here.