Wix vs WordPress comparison

9.0
vs
8.5
Last updated on November 26th 2020

Wix makes building a website easy and intuitive. Here’s how:

  • Comes with the industry-leading drag and drop website builder, no coding skills or development experience required in order for users to build their business’ online presence.
  • An endless list of 500+ designer-made templates—all 100% customizable templates are available to those who prefer to avoid design themself.
  • An alternative to the traditional Wix Editor is Wix Artificial Design Intelligence (ADI). Just answer a few easy questions and Wix ADI creates a custom website just for you — complete with images and text. You can even customize your site after to meet your needs.
  • The setup is also easy as Wix lets you host your website on their own servers.
  • Quick signup process—just fill in your email and start for free.

You’ll be asked to choose from the two different domain options: use the free Wix.com or connect to your own customized domain. If you want to use a custom domain name (e.g www.london-flowers.com), then you need to subscribe to one of the premium plans.

WordPress is the easiest open-source CMS available, but it’s definitely not the easiest website publishing solution. Setting up a WordPress site isn’t a walk in the park, as it takes some understanding of putting a few elements together. You will need to purchase a web host and a domain name (GoDaddy and BlueHost are popular domain and hosting providers) and then install WordPress on your hosting server. Another aspect to consider is maintenance, as WordPress system updates and backups are not executed automatically.

Bottom line: Wix is well known for its intuitive interface. Don’t get confused – experienced HTML/CSS programmers can easily navigate through WordPress interface, but if you have no web development background, Wix is most likely to be the best solution for you.

Design options

Wix offers 100% customizable templates, stunning design features and a variety of Apps for your website. There are over 500 templates for different categories, including business, ecommerce, photography, art, food and restaurants, hotels, blogs and more.

One thing to remember when choosing a template is that you cannot change it once it’s set. Doing so will mean you have to fill your template with content and images from scratch. There are plenty of design options which can be seen on the left sidebar menu in Wixs’ editor: Video boxes, lists and grids, shapes and text boxes. Unlike WordPress, no coding/CSS skills are needed.

In addition, there are more than 200 Apps you can use:

  • Wix Shoutout allows you to collect contact details of prospects who expressed interest in your site/product/service and communicate with them via email marketing campaigns.
  • If you use video for marketing and communication purposes Wix Video is super useful tool. Just upload your videos and choose layout. There’s also a live stream video option available in which viewers can comment in real time.
  • Wit Wix eCommerce you can generate coupon codes, manage orders, choose from various product page templates and have a well designed storefront. Great solution for small and medium size shops, no commissions takes from sales.
  • Wix Events lets you create stunning invitations, sell tickets and track and communicate with attendees. They let you add specific functions to your Wix site.

While editing your site, WordPress doesn’t show the changes you make to your front-end design in real-time. That means basic HTML/CSS knowledge is required to customize your chosen theme. If you don’t have any coding skills, editing your site may ruin your front-end (the way your website looks to your visitors). Changing from one WordPress theme to another isn’t too complicated, but does not always answer your needs- in most cases some code tweaks are needed in order to reach your website’s desirable look and functionality.

Bottom line: For beginners, it’s a no brainer: Wix is way more fun and easy when building a beautiful website. That said, techies and coders might find WordPress more flexible.

Wix SEO

Wix covers all the SEO capabilities that a standard website needs for enhancing their visibility and online performance. It provides basic SEO features such as search console integration and sitemap generation, as well as some advanced ones. The Wix SEO Wiz asks you a few simple questions about your site and creates a personalized SEO Plan just for you. Follow the step-by-step guide to connect your site to Google and rank higher on search engines.

Furthermore, Wix offers some SEO/Analytics apps in the Wix App Market:

  • Site Booster: Helps you to get found on a Google search results page, rank higher and eventually get more exposure.
  • Visitor Analytics: Helps you better understand your users’ behaviors and characteristics (i.e. IP address), retrieve useful stats and graphs regarding site performance and learn how to improve results overtime.

WordPress is considered to be a very SEO-friendly platform. With some technical configuration work, websites created, websites created with WordPress can easily be indexed by search engines. It’s not hard to configure your website name, tagline, heading tags, URL structure, image alt tags and so on. It also offers several SEO plugins you can use to change SEO titles, meta descriptions, social sharing content for all your pages and posts.

Bottom line: Both WordPress and Wix have built-in SEO features for higher search ranking and better online presence.

Support

Wix allows you to set up a free website with their own domain. You can upgrade whenever you want–for less than $5 a month. Upgrading to any of their 5 Premium plans isn’t mandatory, but is recommended as your business grows. Premium Plans give you more bandwidth and storage, allows you to connect your own domain and removes all Wix ads (Note: Starting at the Combo Plan for $8.50/mo.). It’s a decent value for the money considering endless functionality, continual innovation to the product, free ad vouchers (included in some plans) to run ads with and more.

WordPress isn’t a one-stop shop. You need to purchase a domain name and web hosting from a third-party to run your website. A domain name costs roughly $20/year and web hosting costs $10/month. Most professional themes are not free and some extensions have to be purchased. Most importantly, the first change you need to make to customize your theme or functionality will likely cost you more than 12 months hosting service. So independency is the key to maintaining reasonable costs.

Bottom line: Wix lets you build and maintain your site without too much (or any) help from a third-party service provider. Additionally, you don’t need any previous coding experience—unless you choose to build your site with Wix Corvid. WordPress has all the features to help you create a professional website, but additional costs may apply as soon as adjustments or extensions are required to your site. For these reasons, Wix is a better alternative as far as cost and value-for-money are concerned.

Pricing

Wix allows you to set up a free website with their own domain. You can upgrade whenever you want–for less than $5 a month. Upgrading to any of their 5 Premium plans isn’t mandatory, but is recommended as your business grows. Premium Plans give you more bandwidth and storage, allows you to connect your own domain and removes all Wix ads (Note: Starting at the Combo Plan for $8.50/mo.). It’s a decent value for the money considering endless functionality, continual innovation to the product, free ad vouchers (included in some plans) to run ads with and more.

WordPress isn’t a one-stop shop. You need to purchase a domain name and web hosting from a third-party to run your website. A domain name costs roughly $20/year and web hosting costs $10/month. Most professional themes are not free and some extensions have to be purchased. Most importantly, the first change you need to make to customize your theme or functionality will likely cost you more than 12 months hosting service. So independency is the key to maintaining reasonable costs.

Bottom line: Wix lets you build and maintain your site without too much (or any) help from a third-party service provider. Additionally, you don’t need any previous coding experience—unless you choose to build your site with Wix Corvid. WordPress has all the features to help you create a professional website, but additional costs may apply as soon as adjustments or extensions are required to your site. For these reasons, Wix is a better alternative as far as cost and value-for-money are concerned.

Payment Metods

Wix simplifies its users’ life and does all the heavy-lifting. All you need to do is upload your own content and design your site just the way you want—they’ll take care of the rest, from system updates and backups, notifications about new features, security alerts and more.

If you’re willing to put in the effort and time, then WordPress is a good decision. No doubt WordPress is a powerful system. However, one needs to learn HTML/CSS to succeed with this CMS. It requires constant maintenance, and things can get technical sooner than expected.

Features

Wix is a website building platform that comes with a drag and drop builder to help you create websites easily. Unlike WordPress, Wix hosts the website for you and you can purchase a domain within Wix. Alternatively, you can create a website with a free domain name — your URL will appear as: username.wixsite.com/sitename format.

Wix features an innovative and intuitive website editor both for beginners, online businesses/professionals and designers/developers. It has three different entry points for users: Wix Artificial Design Intelligence (ADI), which creates a website for you in minutes, the Wix Editor, which gives you total design freedom, and Wix Corvid, where you can extend your site’s functionality with Wix Corvid APIs and your own JavaScript. You can create a variety of websites including a blog, business, online store, photography site and more.

WordPress is a free, open-source publishing software. The major difference is it should be installed on your web hosting server, which makes the setup process more complex than Wix. Just like any website out there, with WordPress you’ll need to have a domain name and a web host to build your website. A domain name is the online address of your website (i.e. msn.com) and web hosting is where your website code is kept. WordPress allows developers to create plugins and themes for its users to install and improve their sites’ performance and visibility. One should be careful when choosing plugins for their site – not all plugins are good to use. It’s well known for its very active community. There are countless forums and informative blogs, so almost every best practice is documented. WordPress is a powerful platform for web developers and companies aiming to setup and maintain complex websites, create users databases, login dashboards and more.